Oct 8, 2019
According to the Google Economic Impact Report, “businesses generally make an average of $2 in revenue for every $1 they spend on Google Ads.” According to Wordstream, “the average small business using Google Ads spends between $9,000 and $10,000 per month on their Google paid search campaigns.”
In part, businesses use Google Ads because they can reach potential customers actively searching for a product or service. For example, if someone searches for a phrase like “massage Westchester County NY” (a phrase that gets searched between 100 and 1,000 times per month), you can reasonably assume that the person intends to engage with a massage business like a med spa. How can you reach people who want to become a customer of a business like yours? Here are four strategies to do just that.