Feb 1, 2024
80% of small businesses use email marketing to help with customer retention.
Google and Yahoo will enforce new rules. To prepare for these changes, you need to add a setting called "dmarc" to your email settings.
Adding this information increases the chances of your marketing emails reaching the primary inbox for your...
Dec 3, 2023
Discover the ingredients of a successful, engaging Instagram giveaway. Michael recently created, implemented and promoted an Instagram giveaway for one of his clients in the medical aesthetics industry. It generated positive feedback, and now he is sharing how you can do the same. Tune in for details!
Nov 21, 2023
Black Friday is a few days away! To have a successful Black Friday promotion, you need a great deal, a deadline, and a high-quality marketing strategy. There is no shortage of promotions for your clients to choose from. Your promotion needs to stand out from the crowd.
High-quality marketing makes the difference:
You...
Nov 14, 2023
A medical aesthetics practice received 13 bookings in 72 hours
from a limited-time flash sale. The med spa centered the
promotion around Dysport Day this past Wednesday, November
8th. The flash sale was implemented and managed by Michael
Guberti, digital marketing strategist.
The details of the flash sale:
The flash...
Nov 10, 2023
Over 6 years, a medical aesthetics practice went from making 6 figures per year to 7 figures per year, growing its annual revenue by more than 2.5 times the original amount.
Start it, grow it, sell it:
Venture capitalists started making offers to purchase the 7-figure
med spa. The owner sold the business and stayed...